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Slap On The Wrist For Nissan

Slap on the Wrist for Nissan

This month (October) we see Nissan get a slap on the wrist from the advertising standards authority (ASA) over their advert for the Nissan Leaf and misleading charging times.

The Nissan leaf all-electric car claimed in the advert that it could be charged up to 80% in 40-60 minutes, which sparked complaints to the (ASA).
Nissan stated in a foot note in the advert that the charging was dependant on the battery size and ambient temperature which could effect the time scale. The advert pointed out that the time scale was achievable when connected to a CHAdeMO rapid charger.
However the complaints pointed out that the Leaf is only designed to take one rapid charge per day.

Nissan Leaf

Nissan came back and amended information on their website regrading the charging of the Nissan Leaf, however this was still considered misleading by the ASA, and the television advert was banned.

To be honest you have to feel sorry for Nissan as theirs is not the only advert with small unreadable text in a foot note basically back tracking on claims verbally made in an advert. But unfortunately for Nissan people did complain and thus the ASA had to take action.

About the Nissan Leaf

To be fair to Nissan, the leaf is probably the car that us Brits will probably turn to if we are going all electric, not only is it built in the UK, but its affordable even on a bad credit car lease.

The Leaf only comes as electric, there are not any hybrid alternatives, and there is not a great deal of choices. Its a 5 door hatchback, automatic gear box and is front wheel drive. It has a 148bhp motor and is powered by a 40kwh battery.

You do however get some good tech in the leaf, including the e-pedal, and the pro-pilot system.